First Independent Swiss ICO & Post-ICO Rating Agency

Overview of key business information

About

Vision

Vision

The team of Equility AG has set itself the mission of making the cryptomarket more transparent and investments therein more sustainable in the long run. To this end, the project Alethena is being developed.

The core element of Alethena is a prototype of a due diligence methodology that allows evaluating and rating initial coin offering (ICO)- and post-ICO projects based on the decisive technical, business, legal, and governance factors.

Since part of the information aggregation can be automated by self-learning algorithms, we aim to develop continuous and highly informative crypto-research at a reasonable price and share it with the public via ratings to enhance transparency as the fundamental right of value democratisation.

Roadmap

Roadmap

To attain a fully-fledged and proper due diligence platform, we are currently planning according to the following roadmap.

The roadmap is reflecting our current strategy but will be subject to further adjustments after successful completion of the ICO and hiring of the extended project team.

Roadmap
Business Plan

Business Plan

Overall, the business scenarios outlined below are designed in such a way that the minimum initial funding is sufficient to remain operationally live within the least planned framework of two years.

As the amount of funding increases, the time frame for the initial funding will be extended to up to four and a half years. Contingent on the funding amount and the corresponding time scope, different target states are set.

Business Plan
Service Offering

Service Offering

Alethena offers two services to ICO firms:

1) an initial ICO rating and

2) a post-ICO

rating listing. In order to maintain an ample credibility, a combination of both services is highly recommended.

Furthermore, investors receive access to detailed information about the conducted analyses and further personalised insights.

Equility

Equility

Equility AG is a public limited company founded in August 2017 and registered in the Commercial Registry of the Canton of Aargau under the number CHE–460.255.304. Alethena is the project of Equility AG and therefore embedded in a sustainable and transparent legal setup subject to Swiss law. No other projects are conducted within Equility AG.

Thus, Alethena remains the only financial revenue stream of Equility AG. In that sense, Alethena is a brand of Equility AG. By nature, the balance sheet, profit and loss statement, and the cash flow statement of Equility AG will be determined by Alethena.

The emission of Alethena tokens including all the raised capital will be exclusively limited to the Alethena project. Alethena tokens, however, do not provide the token holder with any direct or indirect equity stake of Equility AG.

Due Diligence Methodology based on four dimensions

Prototype

The core element of Alethena is a prototype of a due diligence methodology that allows evaluating and rating initial coin offering (ICO)- and post-ICO projects based on the decisive technical, business, legal, and governance factors

Technical

Technical

The technical challenges of ICO blockchain projects range from the blockchain environment and its technical flexibility to the overall sustainability of the corresponding distributed ledger (e.g. Proof of Work vs. Proof of Stake)

1
Business

Business

At the end of the day ICO projects are subject to well-conceived operational, tactical, and strategic planning as well as decision making. Thus, an appropriate assessment of the long-term business case has to be conducted

2
Legal

Legal

ICO projects face critical legal challenges such as country-specific legal frameworks, (negative) political developments, and/or upcoming regulatory requirements (e.g. KYC, AML) and therefore need a proper legal setup

3
Governance

Governance

The final success factor for ICO startups is how they handle the governance challenges internally as a team and externally regarding information transparency (incl. presentation design) and industry co-operation

4

Highly motivated colleagues with diversified skills

Team

Pascal Marco Caversaccio

Pascal Marco Caversaccio

Co-Founder & CEO

Pascal Marco Caversaccio

Pascal Marco Caversaccio

Co-Founder & CEO

As an early adopter deep into cryptocurrencies and blockchain technology, Pascal is convinced that the long-term success of this promising technology hinges on the mainstream adoption and therefore ultimately on the market transparency.

Markus Hartmann

Markus Hartmann

Co-Founder & President

Markus Hartmann

Markus Hartmann

Co-Founder & President

Considering the long-term potential of blockchain as a technology, Markus is convinced of the ultimate breakthrough and the imperative of successful and sustainable startups driving the development.

Tim Glaus

Tim Glaus

Co-Founder & COO

Tim Glaus

Tim Glaus

Co-Founder & COO

Tim has a great interest in private equity investments and disruptive technologies which is why he is fascinated by cryptocurrencies and the recent developments in the ICO market.

Alexander Thoma

Alexander Thoma

Co-Founder & CFO

Alexander Thoma

Alexander Thoma

Co-Founder & CFO

Alexander has found a great interest in cryptocurrencies and especially ICOs in which he built extended expertise as an investor and thus constitutes as a co-founder of Equility AG a highly valuable team member of the project Alethena.

Our external conglomerate of professional know-how

Strategic Advisors

Thorsten Hens

Thorsten Hens

Strategic Advisor

Thorsten Hens

Thorsten Hens

Strategic Advisor

Thorsten Hens is Swiss Finance Institute Professor of Financial Economics and the former Head of the Department of Banking and Finance the University of Zurich. He is a founding partner of Behavioural Finance Solutions and a seasoned strategic advisor.

Urs Wälchli

Urs Wälchli

Strategic Advisor

Urs Wälchli

Urs Wälchli

Strategic Advisor

Urs Wälchli is the Associate Academic Director of Rochester-Bern Executive Programs and a Visiting Assistant Professor of Finance at the Simon School of Business at the University of Rochester, USA. He is a seasoned strategic advisor and a venture financing expert.

Luzius Meisser

Luzius Meisser

Strategic Advisor

Luzius Meisser

Luzius Meisser

Strategic Advisor

Luzius Meisser is a computer scientist, economist, and recognised Bitcoin– and crypto-asset expert. In 2013, he co-founded and chaired the Bitcoin Association Switzerland, where he still serves as a board member. In December 2017, he became a board member of Bitcoin Suisse. He previously co-founded Wuala, a cloud storage startup, as its CTO and is seed investor of a few Swiss startups.

Israel Serrano Ortiz

Israel Serrano Ortiz

Strategic Advisor

Israel Serrano Ortiz

Israel Serrano Ortiz

Strategic Advisor

Israel Serrano Ortiz is a Senior Manager at Accenture Spain and a blockchain expert, leading the consulting- and technology group in Iberia-Blockchain. He also leads the blockchain team at Accenture Liquid Studio that defines and implements relevant technical use cases and prototypes for disruptive business models.



Frequently Asked Questions

FAQ

The team of Equility AG has set itself the mission of making the cryptomarket more transparent and investments therein more sustainable in the long run. To this end, the project Alethena is being developed.

The core element of Alethena is a prototype of a due diligence methodology that allows evaluating and rating initial coin offering (ICO)- and post-ICO projects based on the decisive technical, business, legal, and governance factors.

Since part of the information aggregation can be automated by self-learning algorithms, we aim to develop continuous and highly informative crypto-research at a reasonable price and share it with the public via ratings to enhance transparency as the fundamental right of value democratisation.

Equility AG is a public limited company founded in August 2017 and registered in the Commercial Registry of the Canton of Aargau under the number CHE–460.255.304. Alethena is the project of Equility AG and therefore embedded in a sustainable and transparent legal setup subject to Swiss law. No other projects are conducted within Equility AG.

Thus, Alethena remains the only financial revenue stream of Equility AG. In that sense, Alethena is a brand of Equility AG. By nature, the balance sheet, profit and loss statement, and the cash flow statement of Equility AG will be determined by Alethena.

The emission of Alethena tokens including all the raised capital will be exclusively limited to the Alethena project. Alethena tokens, however, do not provide the token holder with any direct or indirect equity stake of Equility AG.

Alethena is a combination of the terms ’Aletheia’, the goddess of truth, and ’Athena’, the goddess of wisdom, and therefore precisely reflects for what we stand for.
There are no conflicts of interest because all ICO firms must pay the same rating fee(s) regardless of the company size and reputation and we renounce any further services such as investment advisory for third parties and thoroughly focus on developing a fully-fledged and proper due diligence platform.
As being part of the distributed world, we see ourselves as a market mechanism boosting long-term sustainable blockchain projects and not as a regulator with jurisdictional boundaries.

We will conduct our ICO with the most transparent means possible, such as proper KYC, AML procedures, detailed business case & roadmap, and in-depth overview on token allocation. Thus, we adhere our own rules of transparency here where we admit that we wouldn’t get a top-notch rating (9-10) since co-operation, team size, strategic advisors, etc. must be amended.

Moreover, please bear in mind that early to the game often requires one to create a game before they can start playing. We refer to our blog post “ICO Rating Agency Conducts Itself an ICO Without Being Rated – Is This Credible?” “ICO Rating Agency Conducts Itself an ICO Without Being Rated – Is This Credible?” for a more an in-depth discussion regarding this topic.

The exact date will be announced as soon as the technical and legal setup is ready. We aim for Q2 2018.
The minimum amount that we would like to raise is 3 million Swiss francs.
The maximum (or RockIt) amount that we would like to raise is 30 million Swiss francs.

As our target is to become the leading global ICO rating agency and time to market is pivotal, higher raised funds would allow quicker progression, increased scalability, and swift geographical expansion.

30 million Swiss francs is the maximum amount that is economically justifiable in order to create long-term value to token holders. From a bottom line perspective, Alethena can be run with the soft cap amount of 3 million Swiss francs.

The token is called Alethena (ATH).
The tokens are based on smart contracts placed on the Ethereum blockchain. Holders of Alethena tokens can be entitled with limited voting rights or receive dividends via smart contract. Please be referred to section 6 of our white paper for the detailed token specifications.
Numerous questions on Alethena’s motivation and vision, the service offering, our team structure, the business plan and roadmap, scheduled token allocation, and many more topics that go beyond the scope of the initial coin offering can be answered by visiting our White Paper: "Alethena – Transparency As the Fundamental Right of Value Democratisation". We encourage you to read it in full.

Partners

Memberships